Here at YA Galley we have very strong opinions about book covers. They matter. A lot. A good cover beckons the reader, and is also an indication of how much value the publisher places on the novel. We are more likely to pick up an book that has a great cover with engaging art and high quality printing.
We spent our meeting this week looking at recent galley covers and discussing what we liked, and what we didn't like.
Covers on the right were simple, had good color schemes, a focus on one object, weren't too overwhelming, had contrasting colors, no faces, depth, and a smooth font.
Covers on the left had people posing, which included girls in long flowing dresses, couples kissing, and half-faces, had garish colors, cheesy bling, and bad illustration.
We really liked some of the books on the left, but the covers were definitely a detraction. Some of the books with great covers were actually not that wonderful, but the covers were so much more appealing that we were more likely to give them a try. Publishers, how about student review groups for cover art?